Next door.
I'm Martin Elneff. I used to build healthcare solutions for assisted living. I learned something that never makes it into a care plan: people don't only fade from illness. They fade from being alone.
Healthcare and assisted living
Care plans track medication, meals and falls. They don't track who knocks on the door. That turned out to be the part that mattered.
[The healthcare years: what you built, for whom, and the moment you realised loneliness was the missing measurement.]
Heynabo
So in 2018 I started Heynabo. Today 257 communities and 24,000 residents use it to do something radical. Know who lives next door.
[Heynabo in two or three paragraphs: what it is, how it grew, what you learned from watching neighbours turn into people.]
Nabo-nomics
I gave the ideaa name.Nabo-nomics.
Nabo-nomics (from Danish nabo, neighbour) is the study of how the places we live shape our health, wellbeing and quality of life, and how to measure and improve it.